The duo met six years ago and since then, they have not only built a business but a sisterhood. With the same dreams and ambitions, they hope to build their very own power house and dedicated following. So what is the concept behind LOUD?


Both originating from African descent but finding it hard to mix traditional vibrant prints with their every day contemporary wear, this inspired them to take matters into their own hands. Ashley-Rae and Abi gained inspiration from art and history, leading them on to produce an african inspired contemporary line, representing a modern woman in the New Age Society.

LOUD is what the brand represents as well as their slogan Live Out Ur Dream, which epitomises the journey they have embarked on. It is show stopping, attention grabbing and aimed at those who wish to communicate and be heard through fashion.